Core Identity
Industry ®
E-Commerce / Retail
Scope of work
Website Design
Timeline
Sep 15th – Nov 15th
Core was conceptualized as project that unifies brand identity with web design ensuring a brand’s essence flows seamlessly across both physical and digital touchpoints.
The vision behind Core was to strip away the excess and reveal the fundamental value that make a brand unique. Inspired by the idea of a “core identity” the system was built to emphasize authenticity, clarity, and timeless design principles. The project sought to create a brand language that feels bold yet adaptable. Every choice, from typography to layout, was driven by the need to communicate a brand’s foundation.
The design approach for Core focused on merging minimal identity systems with functional.
The color palette was kept clean, with neutral bases complemented by sharp accents that highlight key element. The logo system was designed modularly making it flexible for both print and digital applications.
$0+
$0+
Revenue generated
10%
10%
Return on Investment
Core had a strong impact by proving how brand identity and web design could reinforce one another.
Clients appreciated the system’s clarity and adaptability, noting how it translated from stationery to websites.