Lumen Os
Industry ®
Advertising / Marketing
Scope of work
Brand Design
Timeline
Apr 16th - May 7th
Lumen OS was imagined as a brand design project that adapts and forward thinking identity. The core idea behind Lumen was to design a system that shines light on brand stories.
The design approach for Lumen OS focused on building a clean, adaptive, and multi layered identity system. Typography leaned towards serif geometric font that modern confidence. A color system inspired by gradients of light—soft whites, deep contrasts and glowing highlights—was developed to make the brand feel dynamic. The logo’s system was designed to be modular.
The Lumen OS brand design system achieved it goal of making brand identities adaptable and timeless.
The modularity of the system made it easy to implement without compromising creativity streamlining brand rollouts for different sectors. Clients and testers responded positively highlighting the flexibility and elegance of the design approach.
$0+
$0+
Revenue generated
10%
10%
Return on Investment
The design approach for Lumen focused on building a clean adaptive, and multi-layered identity system.
The branding guidelines included a strong focus on motion design, ensuring the system could live across social platforms and interfaces seamlessly.