Nova Loom
Industry ®
E-Commerce / Retail
Scope of work
UI,UX design
Timeline
Mar 10th – May 10th
Nova Loom was envisioned as a UI/UX design project that reimagines how users interact with digital platforms by weaving clarity.
The name reflects its dual inspiration: “Nova,” symbolizing new light and discovery, and “Loom,” representing structures and the weaving of experiences. The visions was to an interface system that feels seamless, intuitivism, and immersive — like fabrics, carefully crafted thread by thread. Nova Loom set out to design experiences that are not just functional but emotionally engaging, guiding users effortlessly.
The design approach for Nova Loom emphasized modularity, balance, and immersive detail.
Typography choices balanced modern sans-serifs with softer, humanized letterforms to improve readability and warmth. The color palette drew from gradients of cosmic tones deep blues, purples, and luminous highlights — reinforcing the “nova” inspiration.
$0+
$0+
Revenue generated
10%
10%
Return on Investment
Nova Loom made an impact by showing how thoughtful UI/UX design can elevate digital platforms.
Users found the system intuitive, with the woven, narrative-like flow reducing friction in navigation. Early testing revealed higher engagement and satisfaction.